The Changing Face of SEO Marketing SEO Marketing, the approach used to achieve high rankings on search engines has gone in for a fundamental change in perspective. In the current scenario good is just not enough. Being useable is what makes websites receive the most hits. The fine line between good websites and useable websites is made more pronounced with the launch of algorithm updates from Google namely Google Panda and Google Penguin. Google has involved some of its best engineers in devising these updates which use the principles of…
Cloud Storage – Understanding the Basics
As I watched the latest movie on You Tube I silently thanked its founders for their ingenious creation. Then I stopped to ponder what is it that makes this fantastic website so popular? It is the millions of movies, songs, and video clips uploaded and stored for us to access and use. That is actually what makes it click; the same holds true for others of its kind. We all use repositories like Gmail, Facebook, Googledocs to store our emails, photographs, videos, personal as well as official files; In fact a substantial…
Durga Puja – The Charm continues
Once upon a time when life was without its whys and what ifs, a little girl lived in her own magical world in the southern part of Calcutta (which we now know as Kolkata). The locality she lived in was inhabited by simple middle class people with mediocre dreams and aspirations. There were no high rise constructions overshadowing the sky and trams tinkled and trundled on their defined paths. Her house, lovingly built by her grandfather, had a huge shiuli(small white flowers with an orange stalk . It is associated with…
Sariska Safari
2012 was half-way through and our vacation was long overdue. As my husband had changed jobs and had relocated earlier in the year, planning vacations from two different locations was just not working out. So when my daughter’s school closed for the summer vacations we packed our bags and headed for my husband’s new home, Gurgaon. Since he was new in the organization, a weekend was all he could spare. Temperatures had shot above 40deg in Gurgaon. The heat was killing. The options were limited. It would either have to…
The Inner Me
I am a little person. I am new to the world as I have been here for only three years and already its sights and fancies are beginning to amaze me. I have already been introduced to a new feeling which people around me call “fear”. My first experience of this new feeling came when I learnt that my mother, the person who I was most used to seeing around me for all these years of my life, was soon going to be replaced by several unknown or not so…
A Few Square Feet
A few square feet can make all the difference. My childhood was spent in the comfort of a spacious apartment in a prime location ignorant of the agonies of house hunting which most people often have to go through. My first brush with this exciting adventure came when I was about to get married. My fiance was adamant that we shall buy our own apartment before we say “I do”. Hence we started a search for that little dream house – that perfect haven, our own little nook of happiness far away from this big bad world. However, our interactions with…
Accessing Assistance
Even if you ignore the alliteration in the title, you cannot really disregard the fact that technology and the opportunity to access it is an essential need in every individual’s life. Similarly, Online and Print formats of User Assistance provided for these applications also need to be tailored to the accessibility standards. The Rehabilitation Act of 1973 realized this need and included the Section 508 to encapsulate accessibility standards within its folds. Section 508 – Defining Accessibility Standards Section 508 is a federal law requiring electronic technology used by the…
A New World
I have stepped into a new world. The Blog World. I feel like being born again. There is joy in being able to undo all that you may have done wrong. There is a joy in being able to live your life anew. This is where I will live only for the one person I could never hate or ignore – Myself. I welcome myself to my New World.